Permission based marketing and SPAM emails explained · There is a difference!
There is a big difference between having access to a list of email addresses, and having permission to send an email to that list. By using the services of Clarke Marketing you agree to follow our specific permission policy. Below you'll find more details about the common situations where permission is granted and where it is not.
While most Anti-SPAM laws are important, we don't feel they go far enough. Our definition of SPAM goes beyond the laws in most countries; SPAM is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
Your email subscriber lists should be comprised of emails from:
We cannot approve large lists of email addresses that are based around:
We allow you to import a list of email addresses for use in your marketing account. These email addresses MUST BE opt-in email addresses.
The following types of email addresses are NOT appropriate:
Adding and importing names that go against these rules and our Anti-Spam Policy may result in the immediate termination of your account. Be sure to review our guidelines and the Permission Confirmation Checklist before importing addresses into your account.
We take permission very seriously and by creating an account with Clarke Marketing, you are also agreeing to this anti-spam policy.
The law isn't enough, it's permission that counts
While Anti-Spam laws are a step in the right direction for reducing the spam problem, we don't feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
But that's not enough. Permission is a fuzzy word that's open to interpretation. Let's get into some specific scenarios so it's clear what does and doesn't constitute permission.
To send email to anyone using Clarke Marketing, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you're contacting them about.
Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure that we're crystal clear about this. By using Clarke Marketing, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what's missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won't be effective and will more than likely see your email marked as spam by many of your recipients.
Every email you send using Clarke Marketing must include the following:
Clarke Marketing has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here's a few of them:
If we do discover that you're emailing people without their permission, we will terminate your account with Clarke Marketing immediately.
In the end, it's really common sense. Take off your marketing hat and put yourself in your recipient's shoes. If they don't recognise who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.
If you have any questions about our Anti-Spam Policy, please just contact us.
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