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Subscriber Permissions and Your Subscriber Lists

Permission based marketing and SPAM emails explained · There is a difference!

Permission Based Email Marketing

There is a big difference between having access to a list of email addresses, and having permission to send an email to that list. By using the services of Clarke Marketing you agree to follow our specific permission policy. Below you'll find more details about the common situations where permission is granted and where it is not.

While most Anti-SPAM laws are important, we don't feel they go far enough. Our definition of SPAM goes beyond the laws in most countries; SPAM is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

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The RIGHT way to get permission

Your email subscriber lists should be comprised of emails from:

  • These are all paying customers from my business, store, shop or website
  • Everyone signed up directly on a form on my website requesting subscription
  • Everyone signed up directly on a form in my store or shop
  • I have explicitly asked their personal permission to send them an periodical email
  • We attended a tradeshow, and people signed up at our stand to get our newsletter

The WRONG way to get permission

We cannot approve large lists of email addresses that are based around:

  • I bought (or rented) this 100% opt-in list from a reputable list broker
  • We attended a tradeshow, and got a list of everyone who attended
  • These are all paying customers from my poker site / adult site / friends site
  • They all bought something from my eBay store
  • I'm a member of the local Chamber of Commerce / sports club and every member gets given the directory and is allowed to email to them
  • Someone forgot to blind carbon copy a large email list so I've copied them from their list
  • They are all my LinkedIn connections or Facebook friends or they 'Liked' my Facebook page

Our Privacy Policy

We allow you to import a list of email addresses for use in your marketing account. These email addresses MUST BE opt-in email addresses.

The following types of email addresses are NOT appropriate:

  • Any purchased list of email addresses from ANY source no matter what that source claims.
  • Any non-specific email addresses unless you know the recipient and permission is clear. Examples of these addresses are postmaster@somedomain.com, info@somedomain.com, webmaster@somedomain.com, sales@somedomain.com and business@somedomain.com.

Adding and importing names that go against these rules and our Anti-Spam Policy may result in the immediate termination of your account. Be sure to review our guidelines and the Permission Confirmation Checklist before importing addresses into your account.

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If you are already a Clarke Marketing customer, please read more details about our permission guidelines in our Help section