Customise the signup and unsubscribe process for every list.
You can create as many different subscription lists as you need for yourself and your clients. This allows you to manage different people with different needs. Maybe have a list for your monthly newsletter, one for your special offers and one for select technical news.
Track the specific interests of your audience and target them with highly focused email campaigns. Whether by location, gender, type, age or preference; you decide how you want to cluster your target audience.
Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.
Targeting your campaign helps keep you to keep email marketing costs down for focusing your emails on those who will truly value it rather than just sending it to everyone.
You can incorporate signup forms into your existing website and customise them so that your clients can subscribe to your email lists right from your site.
Capture the information you need to make their experience personal and ensure that they are kept informed about the services that you offer and that they need. Allow them to manage their subscription account with you right from your website.
Better still, you can completely customise entire the signup and unsubscribe process for each list. Copy and paste the signup code into your own website, set your own landing pages for new signups and send your own welcome emails when they confirm their subscription.
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