Track every click within your email, so that you can see who is clicking on what.
Understanding who clicks on what is your emails is absolutely vital in determining the success of any email campaign.
When each email is sent out, we automatically add a piece of code that requests a tiny, invisible image from our email delivery servers. So when a reader opens the email, the image is downloaded, and we can record that download as an open for that specific email.
It's oh so nice when people send on what you've sent to them. It's like a personal endorsement.
We can help you track this and let you know who is your best referrer and who they are referring your emails to.
It is important to understand that the open rate can never be a 100% accurate measure. Recording an 'open' can only happen if the readers email client is capable of displaying html with images, and that option is turned on. So if you are sending text-only emails, there is no way to record open rates. Similarly, people reading your html email without images showing will not be recorded as opens (unless they click a link).
So you should never take your open rate as a hard and fast number, because you can never know the true figure. It is much better used as general guide, and as a way of measuring the trends on your email campaigns.
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