The Benefits of Clarke Email Marketing

The Benefits of Clarke Email Marketing

If you are considering sending email campaigns out to all of your customers and clients, you'll no doubt be checking out many different solutions and providers. Here are the benefits of using Clarke Marketing for you email campaigns.

Are you considering sending email campaigns out to all of your customers and clients? Considering doing this yourself? Have a quick read of the benefits below and have another think...

Many companies and clients wonder what benefits an external email service provider can offer them, and whether they could just do it in-house themselves. Below, we cover the major benefits of using an email service provider to send and manage your email campaigns.

  • Segments
    Easily measure the success of your campaigns

    If you know who opened your emails, what they clicked on, if they forwarded it, which ones bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.

    If you send out a campaign and someone clicks on the 'buy a left handed widget' advert, then you know that they might be interested in 'left handed widgets'.

    You can then follow up that click with a sales call to a "hot lead". This gives you an edge over the competition, as you know what specific people are interested in and can help them to make that purchase.

    Easy to understand reporting helps you know who is clicking on which link in which email and when.

    If people keep reopening an email, maybe they need a phone call for some specific help.

    Read more about Reports and Analytics

  • Deliverability
    Improve your deliverability

    Your email campaign can only succeed if your recipients are actually able to read it. Clarke Marketing ensures that all of our email templates are compatible with the latest email clients, so that you can be reassured that your recipients can read what you are sending to them.

    Whitelisting and feedback loops — We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognised as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.

    Monitoring of blacklists — We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.

    Specialised network of mail servers — our mail servers optimise email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.

  • Advanced Emails
    Use advanced options and smarter features

    You can use additional and more advanced features is you want to, to really focus and target your email campaign for better results.

    • Personalisation — Use custom fields to adapt your emails for individual subscribers
    • Split Campaigns — Send the same campaign with different subject lines to see which is more effective
    • Forms — Easily integrate subscriber forms with your own website
    • Segmentation — Send focused emails to subsets of your full lists
    • Powerful import and export — Easily get your subscriber lists into and out of the system at any time
    • Archive your campaigns — Easily display your previous campaigns on your website
  • Constant improvement
    Constant improvement

    Clarke Marketing is a web-based email marketing service and we are often updating our online systems to provide you with better performance, new features and smarter tools, and at no extra cost to you. You don't have to worry about having the wrong version of the software, or using something that is out of date.

    Every month we are adding new features and making updates to our Email Marketing system to do more for you in less time.

  • Secure
    Secure, reliable and supported

    Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art.

    We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.

    Making sure that your data is both safe and secure is of paramount importance to us.

  • Customers
    Focus on your customers, not on your technology

    Sure, you can use your own email client, or some other in-house tool to add your subscribers and deal with unsubscribe requests and bounces from bad emails all day long. If you've got plenty of time on your hands we suggest this!

    But wouldn't you rather spend that time working on the email itself, crafting the message to better meet your customers requirements and tweaking subject lines and headlines to get better results?

    Using Clarke Marketing lets you avoid the mundane administrative work and concentrate on serving your customers better.

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